Helpful Content analysis Tool

Usage

The Helpful Content Analysis Tool is designed to evaluate content according to Google’s Helpful Content & Quality Rater Guidelines. Google launched the Helpful Content System to promote people-first, high-quality content while demoting low-quality content created solely to manipulate search rankings.

How to use:

• Detect low quality content
• Improve your content to meet Google’s guidelines
• Prevent your site from being hit by the Google helpful content update

To be successful at SEO in today’s online environment, it’s important to focus on creating high-quality, user-centric content that aligns with search intent and provides real value. This means publishing content that demonstrates E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).

How does this Tool work?

The Helpful content tool is designed to quickly identify content quality issues.

• Enter a URL
• The URL will be passed to our Helpful content analysis API
• The API will extract the page content
• The page content will be analysed by the API, based on:
  • Helpful Content Guidelines
    • Content and quality
    • Expertise
    • People-first content
  • Quality Rater Guidelines
• The tool will create the Helpful Content report, including:
  • Overall HC score
  • Category score
  • Score / status for the individual questions (Passes, Needs work, Failed)
• Optimize your content based on the category specific feedback.

Does all my content need to pass the Helpful content guidelines?

No, not all your content needs to meet the HC requirements. For instance, some content may be valuable due to the experience it showcases, while other content may be helpful because of the expertise it provides.

What is the Helpful content system?

The Helpful Content system is a significant algorithm update that was first launched by Google in 2022. The Helpful content system is designed to target content created primarily for search engines instead for people. With the goal to serve search engine users useful content written by people, for people.

How to recover from being hit by the Helpful content update?

To recover from Google’s Helpful Content Update (HCU), start by conducting a thorough content audit to identify low-quality, thin, or redundant pages. Focus on user engagement metrics like visits, bounce rates, time-on-page, and click-through rates to spot underperforming content. Once identified, improve these pages by adding depth, originality, and unique insights that directly address user intent. If certain content offers little value and cannot be improved, consider removing or noindexing it. Recovering from being impacted by the Helpful content algorithm takes both time and serious effort.

Relevant tools to uncover low quality content:

• Google Analytics → Visits, bounce rates, time-on-page
• Google search console → Crawled not indexed, click-through rates, visits
• Helpful content analysis API → Automate the process of identifying low quality content
• Screaming frog → Identify thin pages / low word count.

Official Google documentation

• Creating helpful, reliable, people-first content
• A guide to Google Search ranking systems
• Search Quality Rater Guidelines (PDF)

Tool limitations

• Because the HC Tool uses AI to evaluate your content, you can expect to see slightly different results for the same input. As this is inherent to AI behavior.
• Not all questions and guidelines are suitable for verification by AI and are therefore excluded from the analysis.